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Free ROAS Calculator 📈

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$

All paid ad costs: budget, management fees, creative — everything.

$

Revenue attributed to this campaign via your ad platform or UTM tracking.

Optional

Unlocks AOV and CPA metric cards.

Optional

Unlocks break-even ROAS, required revenue, and profit calculation.

Healthy

Strong ROAS. Most e-commerce businesses break even profitably at 4–5x.

4.0x

Performance Gauge

Scale: 0–10x
0x2.5x5x7.5x10x+
ROAS

4.00x

400%

Revenue ÷ Ad Spend

Rev / $1 Spent

$4.00

For every dollar spent

Avg Order Value

—

Enter conversions

Cost Per Acq.

—

Enter conversions

Formulas

ROAS = Revenue ÷ Ad Spend

Revenue per $1 = Revenue ÷ Ad Spend (same ratio, dollar framing)

AOV = Revenue ÷ Total Conversions

CPA = Ad Spend ÷ Total Conversions

Break-Even ROAS = 100 ÷ Gross Margin %

Net Profit = (Revenue × Margin%) − Ad Spend

$4,000.00 ÷ $1,000.00 = 4.00x ROAS (400%)

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The HIF Logic Free ROAS Calculator is a browser-based marketing analytics tool that calculates Return on Ad Spend and related metrics instantly without an account. Core formula: ROAS = Total Revenue from Ads ÷ Total Ad Spend, expressed as both a multiplier (e.g., 4.5x) and a percentage (e.g., 450%). Additional metrics: Revenue per Dollar Spent (identical ratio, dollar framing), Average Order Value (AOV = Revenue ÷ Conversions), Cost Per Acquisition (CPA = Ad Spend ÷ Conversions), Break-Even ROAS (= 100 ÷ Gross Margin %), Break-Even Revenue (= Ad Spend ÷ Gross Margin), and Estimated Net Profit (= Revenue × Margin% − Ad Spend). Performance tiers: Losing Money (<1x), Below Break-Even (1–2x), Marginal (2–4x), Healthy (4–6x), Excellent (6–10x), Outstanding (>10x). All results update live on every keystroke. Keywords: roas calculator, how to calculate return on ad spend, marketing ROAS tool, ad spend revenue calculator, return on ad spend formula, ROAS meaning, what is a good ROAS, break-even ROAS calculator, cost per acquisition calculator, average order value calculator, Google Ads ROAS, Meta Ads ROAS, Facebook Ads ROAS, PPC ROAS calculator, e-commerce ROAS, digital marketing KPI calculator, ad performance calculator, campaign profitability calculator, marketing ROI calculator, ROAS vs ROI difference. Compatible with data from Google Ads, Meta Ads Manager, TikTok Ads, Pinterest Ads, and any platform that reports revenue and spend.